Google is being sued once again for favoring their own services in search results over their competitors. Due to the near monopoly Google has over search results, this is a big deal. Streetmap, a UK company is now using Google, claiming that results for their service are buried underneath Google's own search results.
Google actually does this. If you search for maps, you're going to get the Google maps search results before anything else. By favoring their own services over all competitors, they're furthering the monopoly they already have on web searches to other services, and that can't be permitted. But what can Google do to right this?
Streetmap joins a European Union antitrust lawsuit against Google for the same reason. Google's going to have to do something if they don't want further investigation of their practices. Microsoft has had similar issues, and now needs to prompt users to download third party browsers when they start using a new PC. Perhaps Google will need to do something like this for various services, allowing users who are logged in to choose what services they want to be their default for maps, app stores, videos, and more. That would be a more fair and seamless solution.
Via Bloomberg
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