According to the Yankee Group, marketshare for the iPhone will surpass Android by 2016. Their prediction is based on data they collected from a survey of 16,000 people over the past year. Form the chart above, you can see the iPhone stealing marketshare from non-smartphone devices, and a single percentage point from Blackberry. Thanks to customer loyalty towards Apple, and a number of Android users looking to switch to iOS, iPhone marketshare should grow in the next few years, while Android marketshare will remain stagnant.
There are two main reasons for the Yankee Group's predictions. First, iPhone customer satisfaction and loyalty is much higher than Android's. In fact, 91% of iPhone owners say their next phone will be an iPhone. Comparatively, only 75% of Android users want another Android phone, and most are heading to iOS. Only 6% of iPhone users said they were considering Android, while 18% of Android owners said they were going to get an iPhone. That alone is a good indicator of customer satisfaction on these two platforms.
Beyond that, currently consumers seem split down the middle, at first glance, anyway. 42% of people are planning on getting an iPhone, and 42% are buying an Android device. However, buying intention vs ownership is higher on the iPhone. That means iPhone marketshare is going to grow fire than Android marketshare.
With so many Android users switching to iOS, and so many iPhone users who only want an iPhone, it seems pretty obvious that if this trend continues, iOS will get the lead. The Yankee Group says that will happen by 2016, and the results of their survey could be a good indicator of the future.
via AllThingsD
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